The Science of Why We Click
Cybersecurity isn't just a technical problem; it's a behavioral one. To change behavior, you must understand the science behind it.
B = M A P
Behavior happens when Motivation, Ability, and a Prompt come together at the same moment.
The desire to do the behavior (e.g., fear of missing out, desire to help, curiosity).
How easy or hard it is to do the behavior (e.g., one-click link vs. complex login).
The trigger that initiates the behavior (e.g., the email notification itself).
How Phishers Weaponize B=MAP
Cybercriminals are master psychologists. They instinctively use the Fogg Behavior Model to manipulate your employees.
- High Motivation: They use urgency ("Your account will be deleted!") or authority ("CEO needs this ASAP") to spike motivation.
- High Ability: They make it incredibly easy to fail. Just click this link. Just open this attachment.
- Strong Prompt: The email lands directly in their inbox, demanding attention now.
How PhishFirewall Uses B=MAP for Defense
We don't just teach people to "look for red flags." We change the equation.
1. Disrupting Ability
We train users to pause. By adding a "security pause" (checking the sender, hovering the link), we decrease the "Ability" to click impulsively.
2. Changing Motivation
Through positive reinforcement and gamification, we shift motivation from "fear of punishment" to "pride in defense."
Why Traditional Training Fails
Most security awareness training focuses only on Information. They assume that if people know better, they will do better.
BJ Fogg's research proves this is false. Information alone does not change behavior. You need to address Motivation, Ability, and Prompts simultaneously.
The PhishFirewall Difference
Psychological Profiling
We identify which part of B=MAP is the user's weakness (e.g., high impulsivity vs. low technical ability).
Targeted Interventions
We deliver specific micro-trainings designed to fix that specific behavioral gap.
Just-in-Time Prompts
Training is delivered immediately after a mistake, when the user is most receptive.
See the Science in Action
Stop guessing and start using a proven behavioral model to secure your organization.
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