COMPETITOR COMPARISON
AI Automation vs. Edutainment
Hook Security made training fun. PhishFirewall makes it disappear. Discover the next evolution of security awareness: Zero-Touch AI.
Hook Security
The "PsySec" Way
- Humor-Based Content: Uses comedy sketches and cartoons to engage users.
- Manual Campaigns: Admins must select content and schedule campaigns.
- Broad Training: One-size-fits-all content for the whole organization.
AI-FIRST
PhishFirewall
The Autonomous AI Way
- AI Cyber Coach: Lora trains each user individually based on their behavior.
- Zero-Touch Automation: No campaign management. The AI handles everything.
- Hyper-Personalized: Users only get training when they need it.
Feature-by-Feature Breakdown
Feature
Hook Security
PhishFirewall
Methodology
Psychological / Humor ("PsySec")
AI-Driven Behavior Change
Admin Effort
Low (Templates)
Zero (Autonomous)
Personalization
Group-Based
Individual (1:1 with AI)
"We loved Hook's content, but we needed something that didn't require us to manage campaigns. PhishFirewall gave us the results we wanted with zero effort."

IT Director
Financial Services, Regional Bank
Common Questions
Frequently Asked Questions
PhishFirewall is the evolution of the technology originally developed by the same founders. While Hook Security focuses on the 'PsySec' content library, PhishFirewall focuses on the AI automation technology. They are separate solutions for different needs.
PhishFirewall uses its own optimized micro-learning library designed specifically for the AI Cyber Coach. This ensures content is always relevant to the user's specific risk profile.
Both are great for MSPs, but PhishFirewall is designed for 'Zero-Touch' management, meaning you can scale to thousands of clients without hiring more staff to manage campaigns.
Ready for the Next Evolution?
Stop managing campaigns and start managing risk. Switch to the autonomous AI platform.
- Free Risk Assessment
- Migration Plan Included
- No Credit Card Required
