Program Management
October 14, 2025
PhishFirewall Team

How to Build a Security Awareness Program from Scratch (Step-by-Step Guide)

A step-by-step guide to building a successful security awareness program, from risk assessment to phishing simulations and measuring success.

Building a security awareness program from scratch can feel daunting. However, by following a structured approach, you can create a program that reduces risk and satisfies auditors.

Your Blueprint for Success

1Assess Risk

Identify threats (BEC, Ransomware) to prioritize your training content.

2Get Buy-In

Secure budget and leadership support. Pitch it as risk reduction, not a cost.

3Define Policy

Establish clear Acceptable Use and Password policies first.

4Schedule

Map out quarterly modules, monthly phishes, and weekly tips.

5Simulate

Run baseline phishing tests to find your 'Phish-prone Percentage'.

6Measure

Track click rates and report rates. Adjust strategy based on data.

Why Structure Matters

The 'One-and-Done' Trap

Don't dump 4 hours of training in January and ignore users until next year. A structured, continuous calendar keeps security top-of-mind and builds muscle memory.
Key Takeaway
"A security awareness program is a living system. Consistency is the key to success."

Conclusion

A security awareness program is a living system. Start with these steps, but be prepared to adapt as the threat landscape changes. Consistency is the key to success.

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