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Metrics & Measurement
October 20, 2025
PhishFirewall Team

How to Measure Security Awareness Training Effectiveness

Move beyond simple completion rates. Learn the key metrics and methods to accurately measure the effectiveness of your security awareness program.

Is your security program working, or is it just noise? To prove ROI and improve security, you need to measure impact. Here are the clear signals of success.

The Big 4 Metrics

1Click Rate

The 'Phish-Prone Percentage'. Goal: Trend downward from ~30% to <5%.

2Reporting Rate

How many report the threat? This measures proactivity. Goal: Trend upward.

3Completion Rate

Are they doing the training? Goal: 100%. Low completion = poor engagement.

4Incident Rate

Real-world malware/breaches. The ultimate lagging indicator.

Tools of Measurement

Phishing Simulations: Test behavior, not just knowledge.
Quizzes: Assess theoretical knowledge gaps.
Surveys: Qualitative data on employee confidence and sentiment.

Reporting to the Board

Speak Their Language

Executives care about risk and money. Don't just show a graph of 'emails sent'. Show the correlation between Training Campaigns and Risk Reduction (drop in click rate).
Key Takeaway
"Measurement is about improvement. Use these metrics to identify weak spots—like a department that keeps clicking—and target your resources there."

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