In the data-driven world of cybersecurity, "gut feeling" isn't enough. You need concrete numbers. This guide breaks down the essential security awareness metrics into four categories: Operational, Behavioral, Compliance, and Business Impact.
1. Operational Metrics (Output)
Simulations Sent: Volume of phishing tests per quarter
Content Created: New modules/newsletters produced
Coverage: % of user base included in the program
2. Compliance Metrics (Adherence)
Completion Rate: % of users who finish training
Policy Acknowledgement: % who signed the AUP
Time-to-Complete: Speed of training adoption
3. Behavioral Metrics (Action)
The most critical category. Measuring what people actually do.
Phishing Sensitivity: (Reporting Rate / Click Rate). Higher is better.
Repeat Offender Rate: % who fail multiple tests.
DLP Violations: Misdirected emails or sensitive data exports.
4. Business Impact (Risk)
1Dwell Time
Time from reporting a phish to security analysis. Speed saves money.
2Infection Rate
Actual number of machines compromised/re-imaged.
3Cost Savings
Potential loss avoided by preventing specific attacks.
Key Takeaway
"Don't drown in data. The interaction between **Click Rate decreasing** and **Reporting Rate increasing** is the strongest signal of a healthy security culture."
